Bronte Appleyard, Calm Form, 2025, zipper, textiles fabric, thread, elastic, velcro, hook and bars, iron on fabric, stress balls, lava beads, weighted pellets.

Photographer: Brenton McGeachie

Bronte Appleyard

Bachelor of Commerce
and Bachelor of Design

The self-initiated design brief for this project is focusing on anxiety relieving wearables that are new to the market. The project focuses on anxiety relieving wearables specifically for apparel that would be of more interest to a broader range of people and can be more of a subtle style.

The product that has been created are pockets that can be added to people’s clothing. Each pocket has items which can be added to help with anxiety, these involve weighted packs to target specific acupressure points, scented lava beads which have an anxiety-relieving lavender scent as well as a stress ball insert. These pockets can be added to any piece of clothing inside or outside the garment. The pockets can have the inserts easily put in and taken out, making it user friendly.

The brand name is ‘CalmForm’ with the slogan being; ‘Transform your outfit. Ground your day’. This branding is used to identify the aim of the product and how it can assist someone with anxiety in their everyday lives.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

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Charley Barnes